Amazon Holiday Ad “Joy Ride”

Amazon’s Christmas Ad is a lovely testament to the joy of friendship. Called 'Joy Ride', the spot features a rendition of The Beatles' 'In My Life' played by a 40-piece orchestra that adds to the nostalgia. 

We love it for that but also for the fact that it showcases an older cast. In advertising the older demographic is often overlooked or portrayed as frail and brands are seemingly slow to recognize this demographic. This message demonstrates the importance of friendship and shared joy that doesn’t slow down because of age. While we see the friends remembering their youth they are also making new memories and clearly not stopped from reliving the moments. We love how they embrace their inner child and show a playfulness that is only richer with time passed. We also love the reaction shot of the younger generation looking on with looks that say “wow look at them go! “and yes look at them as they revel in the moment.

The remembered tobaggan ride is timeless, the new memory is timeless, the song is timeless and the friendship is timeless. Great message overall; friendship is so important to us as we age. Keep your friendships healthy - you will need them later in life!