Our definition of the Magic Hour

Magic hour is the confluence of 3 things.

We’ve had so much interest in our use of the term magic hour for our platform. For many, it has resonated strongly as a way to describe an exciting time of life that has historically been associated with so many negative connotations.

Here is a simple visual to describe the term. It is the intersection of our earned wisdom; our life’s experiences, both good and bad; and yes, our abilities.

We are defining this stage of life as 55 years+. It describes many who want to challenge the traditional and outmoded ideas of what it means to age and who have so much more to contribute. It is also a term that we think can help address age discrimination in the diversity portfolio framework.

With the aging population living longer and healthier lives (more on that later), we want to highlight a new attitude towards aging by connecting and amplifying the voices of those that celebrate aging. Let’s flip the script on what it means to age and grow older.

Reach out to share your magic hour story. We want to hear from you! Share you story here.